Case Study: Yoozpoints creates a distinctive brand for lifestyle prize draws with Nucleus

Yoozpoints launches a new brand in 2015 with Nucleus

Yoozpoints, a new digital startup, required a highly distinctive and protectable international trademark for its unique business of using unredeemed loyalty points for prize draws. They appointed Nucleus to create this new brand name and secure the dotcom website domain.

Nucleus applied its naming and design methodology to create the memorable Yoozpoints brand, which was soft-launched in September 2015. Unfortunately, the business model was compromised by the reluctance of loyalty schemes to engage, and the startup ultimately failed to achieve its goals.

Yoozpoints