Case Study: Wafi achieves doubled website visitor volumes with Nucleus web design

Wafi doubles visitor volumes and page views with Nucleus

The customer, Wafi, was Dubai's first shopping mall facing increased competition. To boost tourism, it opened a new hotel and souk and appointed the vendor Nucleus to create a new bilingual website to support this enhanced offering, built using Ektron’s CMS400.NET content management software.

Nucleus developed a website with a content architecture based on core brand propositions and an online retailer directory. A system allowed each retailer to update their own promotions. The results were significant, with the website doubling visitor volumes and pages viewed in its first year, a success praised by Wafi's marketing director.

Wafi