Case Study: Van Peterson achieves luxury ecommerce growth with Nucleus

Van Peterson launches ecommerce 10 years ahead of its time with Nucleus

The customer, Van Peterson, a London-based luxury jewelry retailer, sought to innovate by expanding its distribution online. The vendor, Nucleus, was appointed to create a comprehensive new brand experience, which included developing a brand mark, packaging, literature, and an ecommerce website.

Nucleus implemented a design solution combining black and white fashion photography with high-quality product imagery. The resulting ecommerce website successfully proved that high-value luxury goods could be sold online, allowing the specialist franchise to expand worldwide. The project, which was revamped again by Nucleus in 2003, was considered to be a decade ahead of its time in the luxury ecommerce space.

Van Peterson