Case Study: Toyota improves aftersales servicing with Nucleus’s Autobase brand

Toyota rolls out Autobase across the UK dealer network with Nucleus

The customer, Toyota, faced the challenge of maintaining profitability in its aftersales service division, as its newer cars required far less maintenance. The vendor, Nucleus, was engaged to find a solution to this issue and to help separate the Toyota brand from its Lexus division.

Nucleus developed a new service brand named Autobase, creating its name, brand identity, and a new proposition centered on "a better car care experience." The solution successfully targeted owners of pre-owned Toyotas and non-Toyota vehicles for quick-fit maintenance. The prototype dealerships were so successful that the Autobase concept was rolled out across Toyota's entire UK dealer network.

Toyota