Case Study: Tag achieves a global brand relaunch with Nucleus

Tag rebrands in 20 weeks with Nucleus

The customer, a major marketing services implementation business owned by DHL, faced the challenge of transforming its global brand under substantial time pressure. The vendor, Nucleus, was selected to deliver a new brand proposition and identity.

Nucleus defined a new brand proposition and identity, re-launching the brand with the proposition 'Realizing brand potential' within 20 weeks. The solution included creating brand guidelines, redefining product architecture, and recreating the entire presentation template library. As a result, the new brand successfully launched and cemented its position as one of the three truly global marketing services networks.

Tag