Case Study: sQuid grows digital communities and payment adoption with Nucleus

sQuid grows to 4.5 million users with Nucleus

sQuid is a fintech company focused on building digital communities through a smart transactions platform. The challenge was to create a new business concept, brand, and digital infrastructure for this next-generation payments company from the ground up. The vendor, Nucleus, was tasked with developing the entire business and brand identity.

Nucleus created the business concept, model, name, brand identity, and all customer and admin portals. The solution included the distinctive 'sQuid' name and a trademarked visual identity. As a result, sQuid launched successfully, won a Frost & Sullivan award for market penetration, and grew to serve 600,000 users, with projections to reach 4.5 million by 2023. Nucleus remains the company's largest shareholder.

sQuid