Case Study: Smart Transactions Group achieves a successful brand launch with Nucleus

Smart Transactions Group launches brand in a £56m merger with Nucleus

The customer, Smart Transactions Group, was formed through a merger and needed a new brand identity and digital presence to launch the unified group. Nucleus, the brand consultancy, was tasked with creating the name, brand identity, and website on short notice to support the merger announcement.

Nucleus developed a comprehensive brand system, including a mark representing both card and mobile transactions, and a website. The launch campaign successfully established immediate industry profile across multiple continents. Under the new brand, sQuid expanded internationally, and the ACT division was later divested.

Smart Transactions Group