Case Study: Sentinel Healthcare Solutions creates a consumer-friendly dementia support brand with Nucleus

Sentinel Healthcare Solutions rolls out My Amego across the UK and selected European markets with Nucleus

Sentinel Healthcare Solutions developed an intelligent support system for people with dementia and cognitive impairments and needed to market it to care homes and consumers. They approached the vendor, Nucleus, for assistance with branding and marketing the application.

Nucleus created the consumer-friendly brand name 'My Amego' and a corresponding brand mark to help the product stand out and create emotional pull. The solution was successfully trialed and installed in care homes across the UK, confirming the system's feasibility. This success prompted discussions with major UK care home providers, and the brand was subsequently rolled out into selected European markets.

Sentinel Healthcare Solutions