Case Study: Rothschild Wealth Management & Trust revitalizes its brand with Nucleus

Rothschild Wealth Management & Trust wins Private Bank of the Year 2010 with Nucleus

Rothschild Wealth Management & Trust, a legendary name in finance, faced the challenge of having dated and uninspiring brand communications and a website. The firm selected the brand consultancy Nucleus to undertake a complete review and transformation of all its communications.

Nucleus worked closely with the bank's leadership to define a new brand proposition, "Shaping wealth for generations," which became the core idea for a new creative approach. This new branding, which utilized art from the Rothschild archive, was launched to great internal acclaim and helped private bankers worldwide better tell the Rothschild story. The results were highly successful, with the business being named 'Private Bank of the Year 2010' by two organizations and Nucleus being awarded further mandates.

Rothschild Wealth Management & Trust