Case Study: Rothschild Global Financial Advisory achieves a clear global brand proposition with Nucleus

Rothschild Global Financial Advisory launches new brand in 2011 with Nucleus

Rothschild Global Financial Advisory briefed the brand and digital agency Nucleus to reposition its global investment banking division. The challenge was to create a single, clear worldwide proposition and communication style, differentiating itself from larger integrated investment banks.

Nucleus worked with Rothschild's leadership to redefine the brand proposition. They proposed renaming the service 'Global Financial Advisory' to clarify its advisory focus and developed a new brand aesthetic rooted in the firm's heritage. The new brand launched in June 2011, and Nucleus supported it with a unified global website in September 2011, successfully consolidating Rothschild's international advisory firms under one clear identity.

Rothschild Global Financial Advisory