Case Study: Rothschild Global Financial Advisory launches Rothschild Reserve with Nucleus

Rothschild Global Financial Advisory doubles target deposits with Nucleus

The customer, Rothschild Global Financial Advisory, sought to leverage its prestigious brand to launch a new fixed-term deposit product for private investors in the UK retail market. They faced the challenge of defining and launching this new consumer-facing offer, and they appointed the vendor, Nucleus, to help create the brand and digital presence for it.

Nucleus developed the product name "Rothschild Reserve," provided strategic advice, and executed the multimedia launch. The solution included a specially designed website, an online application form, and targeted advertising. The results were exceptional, with the first offer closing early after raising double its target investment. Subsequent offers consistently exceeded financial targets and achieved a take-up rate significantly above industry levels, along with exceptionally high customer satisfaction.

Rothschild Global Financial Advisory