Case Study: Riva achieves a refreshed premium brand identity with Nucleus

Riva wins Brand of the Year 2018/9 with Nucleus rebrand

Riva, a major fashion retail brand in the Middle East owned by Armada Group, required a brand refresh to reflect its expansion with a new European design studio and to better compete in the fast fashion landscape. The challenge included creating an expanded brand architecture to span packaging, retail environments, and digital touchpoints. They engaged brand agency Nucleus for this rebranding project.

Nucleus developed a comprehensive new brand system, which included refining the master brand mark, adding new design elements like an expressive script font, and streamlining sub-brands. The solution was documented in detailed brand guidelines and applied to packaging, the ecommerce website, and the app. As a result, the rebrand supported significant growth for Riva in-store and online and contributed to the brand winning ‘Brand of the Year’ at the World Branding Awards. The success led Armada Group to reward Nucleus with further brand development projects.

Riva