Case Study: Ready Camp achieves strong online booking success with Nucleus website design

Ready Camp launches digital glamping in 4 weeks with Nucleus

Ready Camp, a new brand offering pre-erected safari tents from the Camping and Caravanning Club, needed to launch a digital business model with an online-only booking system. Their challenge was to design and build a mobile-friendly website with an effective booking system on a very tight timescale. Vendor Nucleus was engaged to create this solution using the Kentico CMS platform.

Nucleus designed and built a simple, responsive website within just four weeks, making it a section of the main Club website to leverage an existing member base. The solution enabled easy booking from tablets and smartphones. As a result, the Ready Camp launch was a strong success, validating the online-only approach and avoiding the need for a costly call center.

Ready Camp