Case Study: PRKD transforms airport parking with Nucleus brand strategy and design

PRKD launches airport parking transformed brand in late 2023/early 2024 with Nucleus

Nucleus was engaged by PRKD, a travel tech start-up aiming to transform the airport parking business model. The company's challenge was to position its new brand and articulate its B2B value proposition to airport and parking operator partners, differentiating itself in a crowded market.

Nucleus created the brand name PRKD and developed a full brand identity, including a design system with a distinctive graphic concept and color palette. The solution provided a toolkit to assist with app UI/UX development. While the results note that PRKD is due to launch in late 2023 or early 2024, no measurable impact is yet available as the product has not been released.

PRKD