Case Study: Priceline builds a differentiated hotel booking brand across Europe with Nucleus

Priceline beats all launch targets on day one with Nucleus

Priceline commissioned Nucleus to define a brand strategy for its recently acquired subsidiary, Active Hotels. The challenge was to support the business objective of expanding its online hotel booking presence across Europe.

Nucleus implemented a multi-brand strategy and evolved the Priceline brand for European audiences, creating a new proposition and an innovative website featuring a simple single search box. The new website exceeded all its targets from its first day of launch. Furthermore, the strategy proved highly effective when Priceline later acquired Booking.com, which adopted Nucleus's innovations. Booking.com subsequently became the fastest growing Online Travel Agency in Europe.

Priceline