Case Study: P&O Cruises boosts website traffic and online revenue with Nucleus

P&O Cruises boosts online revenue 46% with Nucleus

P&O Cruises, a major cruise line operating for over 170 years, appointed the vendor Nucleus to undertake a continuous improvement process for its website. The challenge was to create a more engaging user experience and enhance the company's digital presence for the British market.

Nucleus implemented a solution that included launching an innovative website based on the Episerver CMS platform. The new site featured an expanded community area, a sophisticated cruise search tool, and integrated customer reviews. Nucleus also redesigned the booking process to increase conversion and provided a new content management system for easier site management. As a result of this work by Nucleus, the website saw a 35% year-on-year increase in unique visitors and an impressive 46% rise in online revenue, alongside a dramatically improved net promoter score and multiple industry awards.

P&O Cruises