Case Study: Playtech PLC rebrands its TradeTech division as Finalto with Nucleus

Playtech PLC rebrands TradeTech in 72 hours with Nucleus

Playtech PLC, a global FTSE 250 company, urgently needed a new, trademarkable name with an available .com domain for its TradeTech division. With a legal deadline fast approaching, they turned to the brand agency Nucleus for a naming solution.

Nucleus used its proven methodology to rapidly create a set of viable names, ultimately recommending the compound name 'Finalto'. This seven-letter name clearly references the fintech sector and was selected by the client. The marketing director for Finalto stated they were very excited with the meaningful, original, and globally relevant name Nucleus provided.

Playtech PLC