Case Study: Pingo Doce refreshes Portugal’s leading retail brand with Nucleus

Pingo Doce refreshes brand and packaging over 5 years with Nucleus

Nucleus was engaged by Pingo Doce, Portugal's leading supermarket group, to refresh its brand identity and completely transform its own-brand product packaging and retail graphics. The challenge was to apply high UK design standards while ensuring the final work retained a distinctive Portuguese flavor.

The solution involved a multi-year, intensive program managed by Nucleus's Lisbon office for local insight, with design and production handled by its London team. The work included launching Portugal's first own-label wines. As a result, Pingo Doce extended its lead in the quality supermarket sector, and the identity and packaging designs created by Nucleus demonstrated significant longevity, remaining unchanged for years.

Pingo Doce