Case Study: OPP unlocks brand potential with Nucleus

OPP becomes Europe’s largest psychometric testing organisation in 25 countries with Nucleus

The customer, OPP, is one of Europe's leading business psychology consultancies. Its challenge was a dated and undifferentiated brand identity that failed to communicate its full range of innovative HR consulting services. Nucleus was commissioned to conduct a full brand audit to highlight opportunities for improvement.

Nucleus implemented a complete brand overhaul by defining a new brand proposition and designing a strong, relevant visual system. This new branding was documented in guidelines and rolled out across all corporate assets. The solution was strongly endorsed internally, helping staff identify with the brand and enabling business development teams to better communicate their offering. As a result, Nucleus's work supported the achievement of OPP's growth objectives, and OPP became Europe's largest psychometric testing organisation.

OPP