Case Study: Ooni achieves a simpler, scalable product naming system with Nucleus

Ooni launches Karu 2 Pro and Koda 2 Max with Nucleus

Ooni, a leading home pizza oven brand, faced a challenge with a complex and confusing product naming architecture that mixed names with fuel types and sizes. The brand agency Nucleus was engaged to rationalize and simplify this system so it could scale intuitively for future models.

Nucleus implemented a new 'matrix' naming system to provide a consistent structure for describing product ranges, versions, fuel types, and sizes. This solution was immediately applied to the Karu range with the launch of the Karu 2 Pro and Karu 2 Max. All of Nucleus's proposals were accepted, and the new system is being rolled out across the product line, providing a clear framework for Ooni's future growth.

Ooni