Case Study: OCR Labs achieves a stronger AI identity verification brand with Nucleus

OCR Labs launches IDverse in 2023 with Nucleus

OCR Labs, a company specializing in automated identity verification, needed a new brand name to lead in the expanding digital identity market. Their original name was tied to optical character recognition, which had become limiting. They appointed the vendor Nucleus to create a compelling and relevant new name for their AI-powered business.

Nucleus conducted research and developed a shortlist of viable names, ultimately recommending 'IDverse' for its relevance and flexibility. The name supports the core identity proposition and allows for future brand architecture. As a result, OCR Labs successfully launched the new IDverse brand in June 2023 with a refreshed identity and website.

OCR Labs