Case Study: Luxury Explorer builds a premium luxury travel brand and website with Nucleus

Luxury Explorer boosts engagement with Nucleus as users view 5 pages per session

The customer, Luxury Explorer, is a start-up business that personally reviews five-star hotels and luxury villas for travelers. Their challenge was to establish a complete brand identity and digital presence from the outset, requiring a name, proposition, and website. The vendor, Nucleus, was engaged to provide these branding and digital services.

Nucleus developed the name 'Luxury Explorer', the proposition 'The World Atlas of Luxury Travel', and created the brand identity and an award-winning mobile-friendly website. The solution included integrating online booking systems and a concierge team. Results from the 2015 website launch showed strong user engagement with average dwell times over five minutes and users viewing five pages per session, outperforming competitors. Nucleus successfully positioned the brand for future growth with plans for a digital wallet.

Luxury Explorer