Case Study: Joali Maldives achieves a fresh luxury digital presence with Nucleus

Joali Maldives launches new website in 2021 with Nucleus

Joali Maldives, a luxury resort operator, commissioned Nucleus to design and build a pair of bespoke websites for its two properties. The challenge was to create a new digital presence, starting with a teaser site for its new wellbeing retreat, JOALI BEING, and then migrating the existing JOALI Maldives website to a new common platform with a single URL strategy.

Nucleus implemented a solution built in .Net core and integrated with Umbraco CMS and a TravelClick booking engine. They launched a series of websites, including a group homepage and two distinct sites that reflect each property's unique brand while sharing a common code base. The sites were launched in sprints between April and November 2021. Nucleus also delivered the SEO strategy for the project.

Joali Maldives