Case Study: Inntravel achieves faster user experience and stronger SEO with Nucleus website redesign

Inntravel speeds up holiday search with Nucleus using AMP pages that load in under 1 second

Inntravel, a flourishing independent travel company specializing in bespoke slow holidays, faced the challenge of selling its complex product offer online. With over 400 holidays comprising numerous components and permutations, their old website needed an upgrade. Vendor Nucleus was engaged to create a new, fully responsive website using Kentico CMS to support personalization.

Nucleus built the new website with SEO as a priority, utilizing .NET MVC and the AMP web component framework to ensure super-fast loading across all devices. The solution featured an intuitive information architecture, improved holiday search functionality, and dynamic content. As a result, Inntravel's Director of Marketing expects a marked uplift in online bookings and enquiries and is confident in maintaining their good SEO rankings, with AMP pages further enhancing performance.

Inntravel