Case Study: Indosuez Wealth Management unifies its global brand with Nucleus

Indosuez Wealth Management expands into 5 markets with Nucleus

Indosuez Wealth Management, the international private banking business of Crédit Agricole, faced the challenge of unifying its various subsidiary brands under a single identity to offer a streamlined global service. The company engaged the vendor Nucleus to develop a new brand promise, name system, and identity to achieve this cohesion.

Nucleus developed a new value proposition, "Architects of Wealth," and created the new Indosuez Wealth Management brand. This included a distinctive narrative, an elegant visual identity, and a new brand mark. Following the global rebrand, Indosuez Wealth Management expanded significantly, making acquisitions and strengthening its footprint in key markets like Italy and Singapore. Nucleus's work also positioned the company to develop a unique, best-in-class technology platform in partnership with Capgemini.

Indosuez Wealth Management