Case Study: Hitachi Rail achieves smarter sustainable mobility with Nucleus

Hitachi Rail launches 360Pass and 360Motion in Genoa with Nucleus

Hitachi Rail, a global leader in transport and technology, sought to brand its new suite of digital services aimed at achieving smarter, more sustainable mobility. The company appointed the brand and digital agency Nucleus to define a brand strategy and naming architecture for this revolutionary smart mobility suite, known as Lumada Intelligent Mobility Management.

Nucleus developed a 360º brand concept, creating product names like 360Pass for smart ticketing and 360Motion for analytics. The agency also managed trademark applications and designed a visual system based on circularity. The solutions were successfully launched in Genoa, Italy, providing passengers with seamless multi-modal journey planning and access. Nucleus helped Hitachi launch innovative products that contribute to the goal of reducing urban pollution and achieving net zero by 2050.

Hitachi Rail