Case Study: Henriques & Henriques revitalises Madeira sales with Nucleus branding and packaging redesign

Henriques & Henriques opens new markets with Nucleus

Henriques & Henriques, a long-established Madeira wine producer, faced a challenge as its products were perceived as unfashionable and had fallen from favor with consumers. To revitalize its brand, the company commissioned the vendor Nucleus to undertake a comprehensive rebranding process.

Nucleus implemented a complete solution, creating a new brand identity with an elegant logo and a double-H monogram. They also designed a distinctive new bottle and a series of labels to distinguish between the different wines. The commercial effect of this rebrand was considerable for Henriques & Henriques; it opened up whole new markets where distributors had been previously reluctant to order, helping to secure the future of the venerable producer.

Henriques & Henriques