Case Study: Haven Holidays boosts online sales with Nucleus website design

Haven Holidays more than doubles online sales with Nucleus

Haven Holidays, a UK-based holiday park operator, engaged the digital agency Nucleus to redesign its website. The challenge was to shift the core customer demographic towards a higher socioeconomic group while improving the overall customer experience, enhancing the user journey, and increasing online conversion rates. Key performance indicators included growing online sales as a percentage of total sales and increasing average order values.

Nucleus implemented a solution that included a significant aesthetic refresh to appeal to the new target audience, the integration of extensive multimedia assets, and the development of innovative interactive tools like a Holiday Finder and Accommodation Tour. The site was also rebuilt within the Tridion content management system. As a result, online sales more than doubled from 2009 to 2012, making digital the company's largest sales channel. Nucleus also delivered a mobile-specific website in 2012. Customers who used the new interactive tools showed a conversion rate improvement of over 54%, and the website achieved the number one spot in an independent travel benchmark survey.

Haven Holidays