Case Study: GKBK launches Vive as a distinctive fintech bank with Nucleus

GKBK launches Vive in 13 sprints with Nucleus

GKBK, a neo-bank, urgently needed a distinctive name, value proposition, and digital brand experience to launch its innovative lending concept in the competitive UK retail banking market. Previous attempts to create an acceptable brand name had failed. They engaged Nucleus and its proven 5-step brand creation process to address this challenge.

Nucleus defined a compelling brand promise and created the name Vive, which was trademarked. They designed a full brand identity, comprehensive guidelines, and collaborated on the UX for a money management app and website. The new brand was key in helping to create a strong internal culture and positioning Vive as a credible new entrant. Nucleus's work helped GKBK secure its authorization from financial regulators ahead of its launch.