Case Study: Fugro unlocks the power of geo-data with Virgeo by Nucleus

Fugro launches Virgeo in 2024 with Nucleus

Fugro, the world’s leading geo-data specialist, faced the challenge of creating and branding a new innovative geo-data engagement platform. They tasked their vendor, Nucleus, with developing a protected brand name and a clear value proposition for this digital service that creates 3D 'digital twin' models of construction projects.

Nucleus designed a contemporary visual identity for the Virgeo brand, including an animated logotype with a kinetic color transition and a supporting digital graphic of a spinning wireframe globe. This solution brought the digital twin concept to life. The successful brand launch was warmly received internally at Fugro and has led to the vendor being commissioned for additional projects.

Fugro