Case Study: Fugro unlocks geo-data insights with VirGeo by Nucleus

Fugro launches VirGeo in 2023 with Nucleus

Fugro, the world’s leading geo-data specialist, faced the challenge of creating a globally protectable and easily understood product name for its innovative cloud-hosted AI-powered geo-data engagement platform. They engaged the vendor Nucleus to develop a name and value proposition that would define this emerging category of digital geo-data management.

Nucleus implemented a comprehensive naming process, beginning with stakeholder interviews and research before developing a lexicon of key themes. They created and screened 20 candidate names, ultimately recommending VirGeo. This name combines ‘Virtual’ and ‘Geo’ to clearly communicate the product's function. Launched in 2023, VirGeo is now a firmly established tool for Fugro's clients, successfully transforming raw data into actionable insights. The project's success has led to further collaborations with Nucleus.

Fugro