Case Study: Feira Nova refreshes its retail brand experience with Nucleus

Feira Nova rolls out 8 stores and 400 own-brand products with Nucleus

The customer, Feira Nova, a hypermarket chain owned by Portugal's largest retail business, faced an outdated brand experience that needed to compete with major global players like Carrefour and Tesco. The vendor, Nucleus, was appointed to review and revitalize the brand.

Nucleus developed a solution that combined the tradition of a town market with a modern hypermarket experience, introducing color, drama, and energy into the stores through contemporary design. The vendor's work expanded to include over 400 own-brand products, store design, and comprehensive branding. Following the launch, Feira Nova retained customer loyalty, enhanced its market share, and grew its estate steadily throughout the 1990s.

Feira Nova