Case Study: Encyclis builds a distinctive sustainable brand with Nucleus

Encyclis launches a new brand in 2 weeks with Nucleus

Encyclis, the new name for the European division of a sustainable waste management company, faced the challenge of rapidly establishing a new brand identity following its separation from its parent company. The urgent requirements, handled by vendor Nucleus, included creating a trademarked name with a matching domain and defining a new brand promise to support their Energy from Waste (EfW) operations.

Nucleus developed the name 'Encyclis', defined its brand narrative, and created a visual identity centered on the concept of "imperfect circularity," which was also applied to a new website built on Umbraco Cloud CMS. The new brand was successfully launched within six months, with the client reporting a "frictionless" process. The meaningful brand identity has since supported the company's announcements of innovative new recycling and carbon capture plants, reinforcing its industry leadership.

Encyclis