Case Study: EIT InnoEnergy launches the InnoEnergy Skills Institute with Nucleus

EIT InnoEnergy aims to reach 800,000 workers by 2025 with Nucleus

The customer, EIT InnoEnergy, faced the challenge of rebranding its training academy, which had outgrown its original "EBA Academy" name and European battery focus. Its expanded global remit in renewables required a new name and brand proposition to engage its wide network of stakeholders. They enlisted the vendor, Nucleus, to create a revised value proposition and a new name.

Nucleus used its Brand Experience Blueprint® process to develop a new brand strategy and narrative, culminating in the brand promise "Transforming skills for a sustainable tomorrow." The solution was the highly descriptive name "InnoEnergy Skills Institute," which leverages the parent brand's reputation. As a result, the newly named institute announced a strategic partnership aiming to train over 800,000 workers by 2025 to address critical skills shortages in the energy sector.

EIT InnoEnergy