Case Study: Ede & Ravenscroft modernises its heritage brand with Nucleus

Ede & Ravenscroft consolidates graduate gown-hire market share with Nucleus

Ede & Ravenscroft, a heritage luxury tailor and robe maker with royal warrants, was concerned that its brand had become diluted and was being used inconsistently across its diversified business units. They commissioned the vendor Nucleus to review their entire brand strategy, which included defining a brand proposition and assessing their architecture and communications.

Nucleus conducted interviews and recommended a brand evolution to articulate Ede & Ravenscroft's heritage. They created a new proposition and designed detailed brand guidelines to modernize the brand. As a result, Ede & Ravenscroft's reputation grew, and they consolidated their market share in areas like graduate gown-hire. Nucleus helped the brand achieve full credibility amongst its peers.

Ede & Ravenscroft