Case Study: Coronation Merchant Bank establishes a world-class African banking brand with Nucleus

Coronation Merchant Bank launches new brand in 2017 with Nucleus

Coronation Merchant Bank, a Nigerian merchant bank with a heritage dating back to 1993, sought to establish a new benchmark and consolidate its emerging reputation within the African banking sector. The bank commissioned the vendor Nucleus to create a comprehensive brand that would encapsulate its strengths and support its clear values.

Nucleus developed a brand proposition and identity, including a symbolic lion, elegant typography, and a full suite of guidelines for all branded collateral. The solution also included the design and build of the group's website. According to the bank's Head of Enterprise Management, the new brand launched in 2017 was positively received and is seen as an important asset for signaling the arrival of a new force in African financial services and making rapid progress towards their vision.

Coronation Merchant Bank