Case Study: CICRA raises awareness and strengthens its voice with Nucleus brand and digital design

CICRA builds a more authoritative voice with Nucleus for two childhood bowel diseases

CICRA, a UK children's charity focused on Crohn's Disease and Ulcerative Colitis, needed to raise public and media awareness of these conditions. The charity appointed Nucleus to develop a new corporate brand that would provide consistent experiences across all media.

Nucleus developed a new brand identity for CICRA that combined youth appeal with authority, which was then applied to a literature system and a segmented website featuring a 'cool zone' for kids. The result was a more authoritative voice for the charity in the medical world and in the battle for fundraising share. Nucleus's work was highly appreciated by the client.

CICRA