Case Study: Certas Energy builds a sustainable low-carbon energy brand with Nucleus

Certas Energy launches Evolo in 4 weeks with Nucleus

Certas Energy, the UK's largest fuel distributor, needed to create a new sustainable brand as part of its energy transition strategy to supply low carbon and renewable energy to homes and small businesses. They turned to the vendor Nucleus for a fast-track naming and branding solution to realize this ambition.

Nucleus implemented an agile approach, defining the brand promise as 'the evolution of energy' and creating the name Evolo. They developed a full visual identity, including a distinctive logotype, color palette, and illustrative animations. The new brand was unanimously praised at its preview and was soft-launched in early 2023. The Nucleus team was commended by the client for exceeding expectations and delivering the project in double-quick time.

Certas Energy