Case Study: Carnival Corporation achieves GDPR-compliant customer profile management with Nucleus and Gigya

Carnival Corporation & PLC delivers a GDPR-compliant customer account platform on time with Nucleus

Carnival Corporation & plc brand P&O Cruises faced the challenge of refreshing its marketing consent data to comply with GDPR regulations. They commissioned vendor Nucleus to integrate the Gigya application to manage compliant customer profiles, preferences, and consent settings.

Nucleus implemented a solution that included an email campaign with a link to a preference center and a full customer account facility integrated with Gigya. This allowed users to securely update their details and preferences. The project was delivered on time, providing Carnival with a responsive, user-friendly, and GDPR-compliant system for marketing.

Carnival Corporation & PLC