Case Study: Body Regime launches a standout nutraceutical brand with Nucleus

Body Regime launches product brand in early 2016 with Nucleus

Body Regime, a company launching a new generation of nutraceutical products, engaged the vendor Nucleus to tackle a dual naming challenge. They needed a product brand name for their weight management line and a separate corporate brand name for the entity marketing it, with both names requiring available dot com URLs for their launch into the competitive North American market.

Nucleus worked on both names in parallel using their naming methodology to create simple, engaging options for a unisex audience. Following the approval of the names, Nucleus developed the visual identity, including striking colors optimized for product packaging and retail standout. The product brand successfully launched in early 2016.

Body Regime