Case Study: Azqore rebrands as a digital transformation partner with Nucleus

Azqore launches a new brand in July 2018 with Nucleus

The customer, Crédit Agricole Private Banking Services, a subsidiary of Indosuez Wealth Management, required an international brand strategy to reposition its business as an independent provider of banking technology and BPO services. Their challenge was to capture new market opportunities, emphasize strategic advantages, and catalyze digital development. The vendor, Nucleus, was engaged to develop this new brand strategy and name.

Nucleus developed a new brand positioning, the value proposition "partners for tomorrow’s wealth managers," and the new protectable name Azqore. They also created a distinctive brand identity system, including a corporate website. The new Azqore brand was successfully launched and warmly embraced internally and by clients, who saw the new value proposition as meeting their needs in a transforming market.

Azqore