Case Study: Azerai achieves simple elegance and affordable luxury with Nucleus brand and website design

Azerai grows mobile traffic to 75% with Nucleus

Azerai, a new luxury hotel company founded by industry veteran Adrian Zecha, sought to launch a brand that offered simple elegance and affordable luxury. They partnered with the vendor Nucleus to create the new brand and to design and build their website to bring this vision to life online.

Nucleus developed the Azerai brand name and identity, reflecting its value proposition through refined design and saturated photography. The agency then designed, wrote, and built a responsive website to provide an immersive experience with online booking. As a result, mobile users now account for over 75% of the website's traffic, and the brand has established a highly positive global profile for its innovative offering.

Azerai