Case Study: Africa Initiative for Governance achieves a distinctive brand and website with Nucleus

Africa Initiative for Governance launches new brand and website in 2016 with Nucleus

The Africa Initiative for Governance (AIG) is a pioneering organization founded to address Africa's public sector governance challenges. They partnered with the vendor Nucleus to articulate their brand narrative and design a distinctive new brand identity and website to support their mission of attracting and inspiring future leaders.

Nucleus developed a compelling brand promise, "Inspiring public sector transformation," and brought it to life with a sophisticated visual identity and a responsively designed website. The new brand was successfully launched in June 2016 alongside the announcement of new scholarships for West African students to study at Oxford’s Blavatnik School of Government.

Africa Initiative for Governance