Case Study: Adfonic achieves a successful rebrand with Nucleus

Adfonic rebrands in 4 weeks with Nucleus

Adfonic, a European leader in mobile advertising, faced a mandatory re-branding after its name infringed on a larger company's trademark. With a critical deadline approaching, they engaged the vendor Nucleus to find a new name and brand proposition that was legally clear and available as a .com domain.

Nucleus delivered a fast-track naming solution, creating a shortlist of available and legally cleared names in under a month. The chosen name, byyd, was successfully registered and launched alongside a new value proposition, "Precision mobile advertising." The new name was warmly received both internally and externally for being distinctive, relevant, and memorable.

Adfonic