Case Study: Baxter Boots & Shoes strengthens brand awareness with nucleo

Baxter Boots & Shoes boosts regional TV reach and builds a catalogue that lasts for years with Nucleo

Baxter Boots & Shoes, a manufacturer and wholesaler of hardy footwear, approached Nucleo with the goal of strengthening their brand awareness and increasing product revenue. The challenge was to effectively promote their diverse range of boots to a wider Australian audience.

Nucleo's solution was to create a promotional TV commercial that highlighted the brand's longevity and family values, followed by a modern, timeless product catalogue. The commercial was aired on regional TV and through digital advertising with great success, effectively improving brand visibility. The well-received catalogue is intended to promote the brand for years to come.

Baxter Boots & Shoes