Case Study: UBS raises awareness of sustainable investing with Nucco’s award-winning B2B campaign

UBS boosts sustainable investing awareness with Nucco, achieving 2.5x CTR and 150bn USD ESG AuM

UBS Asset Management, a global financial services firm, faced the challenge of raising its profile as a pioneer in sustainable investment solutions among institutional and professional investors. Despite having over 20 years of experience and significant assets under management, its innovative approach to passive sustainable investing was not widely recognized. The vendor, Nucco, was tasked with creating a campaign to address this awareness gap across 21 diverse markets.

Nucco developed a segmented campaign targeting three audience groups based on their maturity with sustainable investing. The solution used a groundbreaking creative approach with 3D environments and 2D animation to cut through the crowded market. The results significantly exceeded expectations, with paid animated elements achieving click-through rates 2.5 times the benchmark and winning multiple awards. Independent research confirmed the campaign successfully repositioned UBS as an innovative agency of change in sustainable investing.

UBS