Case Study: UBS Asset Management boosts awareness of indexed investing with Nucco

UBS boosts LinkedIn CTR to 13.7% with Nucco

UBS Asset Management, one of the world's top ten asset managers, faced a challenge with its passive or indexed investment funds. Despite being a significant and growing part of their business and the largest indexing manager in Europe, they were primarily perceived as an active asset manager, resulting in low awareness of their indexing solutions. Nucco was tasked with raising awareness and shifting this perception using existing owned and paid channels.

Nucco created a through-the-funnel campaign with a new value proposition, built around the concept "Where expertise meets scale." They developed a visually compelling campaign using a 'blueprint' graphic device to highlight UBS's expert view and global scale. The results were significant, with the organic social campaign on LinkedIn achieving a click-through rate of 13.7%, which is 3.4 times the platform's benchmark. Paid social video ads had a complete viewing rate of 4.5%, 2.5 times the financial services benchmark. The campaign was recognized as a global best practice case study for UBS.

UBS