Case Study: Skern Lodge unifies its brand architecture with Nucco

Skern Lodge unifies two outdoor centres with Nucco's new master brand and sub-brands

Skern Lodge, the UK's leading adventure learning and skills business, faced a challenge with an inconsistent brand that no longer reflected its successful growth into multiple services and locations. They partnered with Nucco to evolve their brand architecture to better resolve their life-changing apprenticeship training with children’s adventure-learning under a single, unified identity.

Nucco developed a new master brand and two distinct sub-brands, Skern Adventure and Skern Skills, supported by a comprehensive new visual identity and brand guidelines. The solution created a clear framework that allowed each part of the business to better meet its specific market needs while showing how the sub-brands complement one another. The client reported that Nucco was a great partner throughout the process, delivering outstanding creative ideas and streamlining their language to explain their complex business far more clearly.

Skern Lodge