Case Study: Samsung makes Shakespeare relatable with Nucco's multi-modal learning app

Samsung brings RE:Shakespeare to students with Nucco, turning Much Ado About Nothing into mobile content

Nucco worked with Samsung and The Royal Shakespeare Company on a challenge to make Shakespeare's works more relatable and engaging for high school students.

Nucco created the RE:Shakespeare app, a multi-modal learning tool featuring augmented reality and interactive experiences. The solution transformed difficult lines into fun challenges, allowing students to re-interpret and perform the material. The app successfully adapted the play *Much Ado About Nothing* into modern mobile content with the participation of well-known actors. As a result, Nucco helped Samsung launch a campaign that uses technology to preserve cultural heritage and inspire teenagers globally.

Samsung