Case Study: RNIB raises awareness of sight loss with Nucco's immersive VR experience

RNIB boosts sight loss awareness with Nucco’s immersive VR experience for 3 audiences

The RNIB, a national charity raising awareness for sight loss, faced the challenge of building empathy for people with vision impairment while simultaneously inspiring the public to donate to their cause. To address this, they partnered with vendor Nucco to create a virtual reality (VR) experience.

Nucco developed an immersive VR solution that allowed users to experience the world from the point of view of a fictional character living with sight loss. This powerful experience effectively demonstrated the difficulties of everyday tasks, building deep empathy to inspire donations at street team events, corporate fundraisers, and via direct mail campaigns.

RNIB